Information Advantage

Posts tagged as:

CPG Analytics

Analytics in CPG: Interview with Bill Dorion of PepsiAmericas

by Amaresh Tripathy on December 10, 2008 by Amaresh Tripathy

Profitably Enhance Customer Relationships with Online Coupons

by Kyle on April 22, 2008 by Kyle

An Approach for Trade Promotion Effectiveness

by Vishal Jain on April 17, 2008 by Vishal Jain

All Reviews Are Not Created Equal

by Kyle on March 26, 2008 by Kyle

Minimizing Cannibalization : Managing Shelf Space during New Product Launch

by Harish on November 29, 2007 by Harish

Defining a Successful Product Launch

by Aki Balogh on October 30, 2007 by Aki Balogh

Measuring the Success of a New Brand Launch & Its Cannibalization Effects

by Amit on October 29, 2007 by Amit

Short-term Advertising Effectiveness

by Amaresh Tripathy on September 11, 2007 by Amaresh Tripathy

Advertising Effectiveness: Web Analytics for CPG companies

by Amaresh Tripathy on August 28, 2007 by Amaresh Tripathy

Pricing Analytics in CPG industry

by Amaresh Tripathy on June 20, 2007 by Amaresh Tripathy