Information Advantage

Sales and Targeting Toolset for Healthcare Companies

May 11, 2010

Recently we wrote about how healthcare and pharmaceutical companies can adopt data driven strategy towards sales and targeting decisions with DemandEstimator.  Read our post here. Based on our experience working across healthcare companies, we are launching DemandEstimator’s sales and targeting toolset. Our aim here is to enable executives across companies take decisions in terms of [...]

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Yes or NoSQL?

May 5, 2010

Yes or NoSQL? Before we get started let’s define NoSQL.  The term itself can be misleading.  NoSQL is a data store that is not architected like a traditional relational database.  In fact, “NoRel” would be a more appropriate name.  The architecture is based on key value indicators and does not use tables, relationships or schemas.  [...]

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The Ultimate Information Advantage – Prediction

April 30, 2010

Accurately predicting the future is possible.  In this article I will explore this assertion further – let’s start with more explanation as to why. Predicting the future is relative to the knowledge you have (and what you do with it) when compared against your competitors.  If competitors do not have access to the same knowledge(1) [...]

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HBR: Sviokla on the use of analytics in changing consumers’ health and wealth behaviors

April 29, 2010

Analytics are poised to play a prominent role in changing consumers’ behavior around their health and finances. Consumers respond differently to interventions designed to change their behaviors, and some consumers have greater problems than others in health and wealth. As a result, analytics can be extremely helpful in prioritizing efforts and determining just what works [...]

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Analysis Approach: Activity Rates & Healthy Living across US Counties

April 23, 2010

We recently participated in the Tableau Public and ReadWriteWeb “Interactive Graph Contest” and had selected “Activity Rates and Healthy Living Data” for our viz. As promised, here is a detailed approach on how we created the story and viz around ‘healthy counties’. Process Overview Problem and Hypothesis Definition The key to good analytics is to [...]

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Recovering From a Failing Data Warehouse Program (Part I)

April 21, 2010

There are several excellent articles describing the necessary factors for a successful Data Warehouse implementation. There are also many articles describing what causes such programs to fail. Nevertheless, what does one do when the program starts to fail? How do you get it back on track? This post will discuss some of the actions that [...]

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Aiding sales and targeting decisions with DemandEstimator

April 15, 2010

Some time back John Sviokla spoke about our first analytics product DemandEstimator (read his post here). The power of demand lens helped an insurance client assess its performance relative to market potential at the most granular geographical level. We recently helped our client, a healthcare products company, achieve similar success with DemandEstimator. Our client had [...]

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How Can You Tell When Your Customers Are Lying?

April 14, 2010

The problem is, you can’t. The even bigger problem is that they do. “Traditional” market research tools such as customer surveys and focus groups can lead to invaluable insights, but they can also lead to poor projections of customer demand and imperfect product and customer experience design, all because respondents, knowingly or unknowingly, choose to [...]

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Role of the Data Architect

April 9, 2010

Most organizations are a complex maze of multiple data sets that are managed locally and seldom sync up with each other. They also lack a well-defined blueprint of their data assets, resulting in issues such as data inconsistency, bad data quality, lack of visibility into available data, and process and system inefficiencies due to data [...]

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Data Visualization: Activity Rates & Healthy Living Across US Counties

March 29, 2010

Introduction Recently, ReadWriteWeb and Tableau Public launched an “Interactive Graph Contest”. Amongst all of the available choices, we decided to participate with a piece of analysis on “Activity Rates and Healthy Living Data”, for three specific reasons– The contest reinforces our strong belief that effective visualization backed by solid analytics is the future of executive [...]

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